Under the banner of 'Smart Thinking'

John Plant, TRW Automotive chairman, president and chief executive officer, explained: "At Auto Shanghai this year we're demonstrating how TRW has the broadest portfolio of safety systems of any global supplier and how we're bringing this expertise to help protect drivers, occupants and other road users in China.

"We're expanding our safety campaign in China – highlighting the importance of vehicle safety – especially to wear seatbelts and increase road safety awareness.  Almost a quarter of global deaths in children are as a result of road traffic incidents, according to World Health Organization statistics.

"To tackle this key challenge, we have created a range of resources to support the communication of key messages about road safety to young people and will now focus on making the tools available as widely as possible."

TRW's presence at Auto Shanghai highlights how it is taking an elevated approach to safety in three ways: through advanced systems; by improving value and offering more affordable solutions; and through a range of innovative fuel efficient systems to help reduce the impact of harmful emissions on our environment. TRW's stand focuses on these three key areas which underpin Cognitive Safety: 'Advanced Thinking', 'Smart Thinking' and 'Green Thinking'.

Executive vice president of sales and business development, Peter Lake, remarked: "With Advanced Thinking, we're demonstrating to Auto Shanghai visitors how we use our suite of sensors to integrate radar, video, steering, brakes, crash sensors and more. For example, TRW is highlighting its Automatic Emergency Braking system, which is the ultimate expression of intelligent safety."

TRW is also highlighting a number of key technologies which deliver class leading fuel efficiency beyond powertrain, including electrically assisted steering and hybrid enabling braking technologies as well as innovative light weight braking solutions.

Lake continued: "TRW's Electrically Powered Steering (EPS) can deliver up to four per cent fuel efficiency compared to standard hydraulic steering: this Green Thinking is helping to support the strong focus in China on reducing emissions and improving fuel economy. We were proud to announce a number of contracts to introduce Column Drive EPS into China with several global and domestic vehicle manufacturers."

Under the banner of 'Smart Thinking', TRW is unveiling a number of technologies which represent its focus on affordable safety solutions and creating value. TRW is innovating to make the latest safety solutions accessible to all customers in all markets. This is achieved through integration, modularity and scalability.

Lake added: "One example is our ESC family where slip control functionality is introduced from ABS and standard ESC through to ESC Premium and ESC PH – our regenerative braking solution.  The technology is delivered with a modular approach with the aim of sharing the maximum number of parts across the different system architectures for greater production efficiency."

TRW is investing heavily in capacity for several advanced technology products to meet the needs of the China market. In the next two years, it plans to add local production capabilities for a number of advanced technologies such as electric power steering, airbag inflators and electronic stability control.