VW Beetle (2012)

A look back to the start: at the beginning Volkswagen built one of the most successful cars of all time and did not even give it a name. Why should it? After all, it was the Volkswagen! People loved it, and on all of the world's continents the small car was nicknamed according to precisely what it looked like: Beetle, Käfer, Vocho, Coccinelle, Fusca, Maggiolino or 甲壳虫! It embodied the automotive concept itself and symbolised the democratisation of mobility. 21.5 million cars were sold. Then the New Beetle arrived in 1998. It introduced a new automotive feeling to the world and brought with it Beetle Mania. In 2010, the Final Edition completed the New Beetle series that had sold more than one million cars. And now? A look forward. The future of the most famous car in the world begins now. In a completely new generation. It's The Beetle! And because Volkswagen and the Beetle call the globe their home, the new car is celebrating a transcontinental world debut - simultaneously in Shanghai, Berlin and New York .

Technological goal: high-tech in harmony with the environment

Volkswagen Beetle is an icon. This car tells a story. Only someone who knows its history could make a new generation of this Volkswagen a reality. The task ahead for the engineers was very clear. They had to develop a high-tech car that was still affordable, did not leave any stone unturned, integrated the communication technologies of our times and of course achieved the lowest environmental impact. It also had to be a car that places driving fun at the forefront. The new generation VW Beetle would have to be a very agile, dynamic performer, and the people who developed the Golf GTI would also be able to achieve this.

Volkswagen Beetle (2012)

No previous Beetle was this fuel efficient. High performance no longer suffices by itself: At 4.3 l/100 km (European 1.6 TDI) and 33 mpg (American 2.0 TDI), the new Volkswagen Beetle is the most fuel-efficient Beetle ever.

Design target: "Design a new original!"

The most recognisable automotive design in the world. Coke bottle, iPhone, Ray Ban Aviator, Beetle - how does one reinvent a design that is so recognisable and independent? There is a clear answer to this: It is necessary to understand the product and the brand; then it works! Volkswagen Design Chief Walter de Silva (Group) and Klaus Bischoff (Volkswagen Brand) "understand" both and therefore they set this as the objective for the Beetle: "Design a new original!"

Challenge as a thrill. The team began its task under Bischoff's guidance. The challenge of designing a new Volkswagen Beetle was inspiring. The designers knew that they wanted to develop the original Beetle profile more than on the 1998 New Beetle. They also made very dynamic proportions a high priority. An interesting aspect was that more than a few team members actually own their own air-cooled Beetles. It has also become a cult car among younger designers at Volkswagen. And that is how the final design of the 2011 Beetle came to be in Wolfsburg - a car of today as well as a design tribute to the automotive seed of an entire corporate group. And unmistakable indeed: If one were to take the first Beetle and the new Beetle and place them in a room together - shining light just over the roofs and viewing them from the side - one would see that the lines of the rear sections are nearly identical.

No standing still: "We remade every part."

Bolder, more dynamic, more masculine. A comparison to the 1998 New Beetle shows this: nothing remained as it was on the old car: "The Beetle is now characterised by a clean, self-confident and dominant sportiness. The car not only has a lower profile; it is also substantially wider, the front bonnet is longer, the front windscreen is shifted further back and has a much steeper incline. All of this creates a new dynamism," explains Klaus Bischoff. While the New Beetle was defined by three semi-circles (front wing, rear wing, domed roof above it), the new model has broken free of this geometry. The roof profile actually runs distinctly lower and can be considered a continuation of the Ragster concept car shown in Detroit in 2005 - a type of hot rod based on the New Beetle. The new Beetle is bolder, more dynamic, more masculine.

The figures confirm this: The new car is 1,808 mm wide (84 mm wider), 1,486 mm tall (12 mm lower) and 4,278 mm long (152 mm longer). This has resulted in entirely new proportions. The gain in length meant that the roof could be extended further, the front windscreen could be shifted back, and the rear section could follow the contour of the original Beetle. The new focal point is the C-pillar. In parallel, the development team increased the car's track widths and wheelbase. All of this gives the VW Beetle a powerful appearance with muscular tension.

Typical Volkswagen, typical Beetle: a new DNA

2011 styling. Despite all of its individuality, the styling follows the Volkswagen design DNA created by Walter de Silva and Klaus Bischoff. It clearly expresses itself in the horizontal image of the front bumper, front air inlet, straight lines of the bonnet edges, the precisely drawn line between the A-pillar and C-pillar and the styling of the rear lights.

Beetle, Microbus, original Golf. And yet it was possible to preserve all of the Volkswagen Beetle's typical styling characteristics. This should come as no surprise; after all, it was vehicles like the Beetle, Microbus and original Golf that had a decisive influence on Volkswagen's "design DNA." Of course, some of the Beetle's longstanding characteristics remain: these include its round headlights (optional bi-xenon headlights with LED daytime running lights are available for the first time in this model series), the flared wings, the shapes of the bonnets, sides and door sills and - more than ever - the large wheels (up to 19 inch) that can be integrated. A new feature is the rear spoiler that is homogeneously integrated in the design (standard for TSI engines with 118 kW / 160 PS and 147 kW / 200 PS); it aggressively maintains contact with the road on this Volkswagen, which has a top speed of up to 225 km/h, depending on the engine, and is available in the three equipment lines "Beetle", "Design" and "Sport". Incidentally, the top surface of the rear spoiler is always black, while its underside is painted in body colour. These colours - 12 different hues - will make everyday car driving more vibrant with names such as "Saturnyellow" and "Denim Blue".

An original interior like no other

The cockpit makes a visual impression. Is it possible for a cockpit to make an impression? Are you kidding? By its very nature! Car drivers sit in the cockpit. Sometimes for hours at a time. And yet, there are cars whose cockpits do not leave any lasting impression. They have a "look alike" appearance, as the marketing people say - one easily mistaken for another, lacking charisma. The VW Beetle's cockpit, on the other hand, is unique, unmistakable, cool, classic and designed with a passion for detail. This cockpit is perceived as something special.

Everything within reach and sight. The shape and use of colour in the painted or carbon-look front facia panel of the dashboard hark back to the design of the first VW Beetle, yet the new car does not have a retro look. In Europe, for example, this facia is styled in "Schwarz uni" (Black) on the base model ("Beetle"); in the "Design" equipment line, it is always painted in the specific exterior colour. Customers choosing the "Sport" level get the carbon look ("Carbon Fibre"). Regardless of which colours are used, Volkswagen drivers will be able to locate every interior feature with their eyes closed.

And yet everything has been redesigned. Three round instruments arranged in front of the driver (tachometer, speedometer, fuel gauge) provide all key information; integrated in the speedometer (middle position) is a multifunction display. From the "Design" equipment level, the adjustable air vents and the instruments have chrome bezels. This also applies to the audio/navigation systems optimally located in the driver's visual field on the dashboard, framed by two air vents. This also includes the controls for the climate control system. Everything is within grasp and sight.

Comeback of the glovebox. Similar to the original Beetle, the new car has an extra glovebox integrated in the front facia whose lid folds upward (the standard glovebox that is also integrated opens downward). Another classic feature: the optional auxiliary instruments above the selected audio/navigation system: oil temperature, clock with stopwatch function and boost pressure gauge. Also new: the steering wheels specially designed for the Volkswagen Beetle with optional painted accents in the spokes depending on the equipment line. Details like these clearly indicate that the occupants are in a Beetle - there's no mistaking it.

Air-cooled Beetle. New Beetle. The Beetle. A distinguishing feature of The Beetle - the third generation if you will - is that its interior ergonomics and packaging are based on completely new parameters. While drivers in the air-cooled Beetle travelled in a very low-slung seat, and drivers of the New Beetle felt as if they were chauffeured because the bonnet was so far forward, the latest Volkswagen Beetle now offers an agile, driver-oriented coupé experience. Every feature is within easy reach. In addition, Volkswagen has once again succeeded in implementing a quality of materials that goes beyond all class limits. The car's styling, ergonomics, operability and quality interact to create a new, friendly car with a highly individual nature.

The New Beetle was a cathedral inside. In front, the Beetle is now somewhat lower in profile, since the domed roof of its predecessor has been eliminated. It now offers 1,044 mm interior height instead of the previous 1,082 mm. However, the 38 mm will hardly be missed, even by very tall drivers, since the New Beetle's interior was a "cathedral" among compact cars. Meanwhile, in the rear seating area, the longer roof section results in a distinctly larger feeling of space. The bootspace is significantly larger; it now holds 310 instead of 209 litres. As usual, the car has a split, folding rear seatback, and a wide opening bootlid making it is easy to load and unload.